What Do People Misunderstand About Environmental Work?

Many people think environmental work is just about “saving the planet,” but it’s really about balance — people, planet, and profit. The most impactful efforts come when sustainability and business goals align.

I’m passionate about coral reef restoration — an area where for-profit investment is now driving innovation, coastal resilience, and local livelihoods. For example, I recently worked on a project in the Red Sea where we were looking at growing coral as part of an amazing hotel project.