What Do People Misunderstand About Working In Emerging Markets?

Emerging markets are cities outside of New York and San Francisco. Cities like Birmingham, Detroit, and Atlanta.

The misconceptions are that they’re boring, there isn't much going on, and there aren’t as many opportunities to grow. I’d say all of those are wrong.

In New York, there are a thousand great Thai restaurants. In a smaller city, there’s one. But because of that, you get to know the owner and they remember your name.

If a founder is choosing a smaller city, they’re doing it because there’s a real problem to be solved. You’re not chasing the startup hype wave in Birmingham. I’m not sure the same holds for New York or San Francisco.

These founders likely have family in these cities. They’re looking to be home well before 10pm, so they’re more intentional with their work. They’re more efficient with allocating capital, have a better runway, and create a more stable work environment for recent grads.

When you work in an emerging market, you stand out. You’re a big fish in a small pond. It’s easier to network because people are excited you’re in their city, be it investors, founders, or anyone you want to talk to.