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Brian Vahaly

Co-CEO & President, USTA

How Did You Get Your Start?

It was not a straight path. Like most careers, it has been a winding one.

When I left UVA, I felt the same pressure a lot of students feel, that I should become a doctor, lawyer, banker, or consultant. None of those paths felt right to me. What I did know was that tennis had given me a foundation, discipline, resilience, and a competitive mindset that I wanted to keep building on.

I chose to pursue professional tennis, which required taking a risk and figuring out how to support it. Through the UVA network, I connected with an alumnus who helped me raise the funding to compete. That led to seven years on the ATP Tour.

When I retired, I did not have a defined plan. But again, relationships built through UVA and tennis opened doors. I moved into the operating side of private equity-backed businesses, where I learned how to scale companies, manage teams, and drive results.

From there, my career continued to evolve across operating roles, investing, and leadership positions, including helping grow [solidcore] and leading other businesses in the health and wellness space.

Looking back, the common thread is not any one job. It is the foundation I built as a student-athlete at UVA, and a willingness to keep learning, take risks, and compete in different arenas. The path itself has been far from linear, but those principles carried through each step.

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