Brian Vahaly
Co-CEO & President, USTAWhat Do People Misunderstand About Professional Sports?
Most people see the visible side of sports, the events, the atmosphere, the experience.
What they do not see is the complexity behind it. Delivering something like the US Open requires coordination, leadership, and execution across thousands of people, along with significant legal, operational, and commercial considerations.
At its core, it is a business, and a highly competitive one. The expectations are high and the margin for error is small.
For those interested in the industry, you may need to start lower than expected and earn your way through it. It is demanding, but for the right people, it is incredibly rewarding.