Erin Nance
Founder & CEO, TakeAway MDWhat’s A Challenge You Faced Early On?
About three years ago, I started a company called Hands On Media. At the time I had worked as a television doctor on a few shows, and I had an idea for my own.
I filmed and pitched the pilot for a medical game show to networks. And one week later, the writers’ strike hit, and the project was completely dead on arrival.
I ended up meeting a director who introduced me to social media as a tool to prove a concept. From there, I started my first TikTok channel called The Hand Doctor, where I showed people the day in the life of a female hand surgeon.
Then someone messaged me out of the blue with their own medical issue, which inspired me to create a new TikTok channel, Little Miss Diagnosed. I ended up solving their 10-year medical mystery in three seconds, and it went viral. It even led to my first book deal.
The failed TV show pilot led me to the world of social media, which has been a key tool to reach the masses. In my clinic, I may only see 15 patients per day. On social media, I can impact millions of people per day.
And in a full-circle moment, I'm now filming a TV show with TLC based on the medical stories I share on TikTok. Sometimes the winding road brings you to the place you were meant to be all along.