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Melanie Seidner

VP of Digital Storefronts, Warner Bros

How Did You Get Your Start?

I got my very first job out of college while I was interviewing at a career fair.

Since then, I’d say my career spans two halves.

The first is in retail working at The Gap, Old Navy, and Walmart. I followed my curiosity and what was innovative at the time. Retail is a really old industry, but e-commerce was in its early days and I got an opportunity to learn more about that side of the business.

That gave me the skills which allowed me to transition into the video game industry, spanning the second half of my career.

Electronic Arts was looking to build up a direct-to-consumer PC video game business and they were looking to bring people with this skillset into their organization.

Since I had experience in direct-to-consumer coming from e-commerce in retail, I was able to provide value and jump ship into a brand new field.

That eventually led me to where I am today. Still in gaming, but now at Warner Bros.

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How Did You Get Your Start? — Melanie Seidner, VP of Digital Storefronts, Warner Bros · Hoo You Know