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Melanie Seidner

VP of Digital Storefronts, Warner Bros

What Do People Misunderstand About The Gaming Industry?

#1 - The gaming audience is much more diverse than people expect.

A lot of people have a misperception of a gamer being a guy sitting alone in his mom’s basement with the lights off.

In reality, there are so many people who play games that wouldn’t call themselves “gamers.”

For example, my sister loves playing Elder Scrolls to relax and my mother in law loves Words With Friends.

#2 - Games encourage socializing 

There’s a lot of press about games being isolating or encouraging anti-social behavior.

One of the biggest trends I see in the industry is players using games to build social networks and connections.

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