What’s A Challenge You Faced Early On?

I was sitting around a table discussing an advertising campaign, and at one point, we realized the only reason the client wasn’t aligned with our research, data, and work was political and emotional reasons.

We had to rethink our approach, from less of “here are the facts” to more of “how do we fit this into their worldview?” We framed it as not just how it would work within the client’s division, but also how it would make them look good to their bosses.

The lesson is that client service is about doing what's right, but it’s also doing what’s right for the client within their context.

It’s challenging because for 4 years in school, you're taught to show up, ask questions, work hard, and everything will kind of take care of itself.

That’s not how the real world works. But if you keep going, persist, and treat it as a learning environment, it’ll be liberating. At least it was for me.