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Peter Dailey

Global Director of Brand & Marketing Strategy, Ogilvy

What’s A Question You Love To Be Asked (Or Asking)?

I love asking people “why?”

Understanding different proximate causes is the source of all good strategic thinking.

For example, we assume there certain fact of life, about the way the world works and who you should be. If you ask “why?” you get closer to realizing that “everything around you that you call life was made up by people no smarter than you.” Steve Jobs said that.

You’ll find people don't say what they mean, and they don't mean what they say. So asking “why?” gets you a clearer understanding of the truth.

Don’t be annoying about it, but don’t be afraid to be constructive and challenge assumptions.

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What’s A Question You Love To Be Asked (Or Asking)? — Peter Dailey, Global Director of Brand & Marketing Strategy, Ogilvy · Hoo You Know