What Do People Misunderstand About Social Media?

The social media game is changing. It’s all about storytelling. 

Whoever tells you it's not and you can do some catchy hook or magic thing to grow an audience is lying to you.

If you’re trying to build a community and you want to go deep with them, you have to tell a story.

When I first started with shoes, I didn't know where I wanted to go with it but I knew I wanted to make it like a TV series. 

My first series was hitting a certain number on eBay. Now it's the journey to build luxury cabins.