Shelby Brachmann
Founder and CEO of Funky Fads, a consumer jewelry brandWhat’s A Challenge You Faced Early On?
Finding a way to scale the business was and still is a challenge for me.
A lot of times scaling comes with investment.
Right now, something I’m working on is figuring out where my money is best spent ad wise because now that I'm not a student, I need to figure out a way to reach people who aren't just mutual friends.
The jewelry market is so saturated too. There are so many brands to choose from, so I need to promote why people want to choose Funky Fads over the millions of other brands.