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Shelby Brachmann

Founder and CEO of Funky Fads, a consumer jewelry brand

What’s A Challenge You Faced Early On?

Finding a way to scale the business was and still is a challenge for me. 

A lot of times scaling comes with investment. 

Right now, something I’m working on is figuring out where my money is best spent ad wise because now that I'm not a student, I need to figure out a way to reach people who aren't just mutual friends.

The jewelry market is so saturated too. There are so many brands to choose from, so I need to promote why people want to choose Funky Fads over the millions of other brands.

Next interviewTuesday 10amFeed

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