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Shelby Brachmann

Founder and CEO of Funky Fads, a consumer jewelry brand

Do You Have Any Advice For Students?

A piece of advice that I’ve found helpful as a business owner and a student looking for jobs is to set ambitious specific goals.

Setting measurable goals will not only serve as motivation, but it also provides a clear roadmap for progress and helps you track achievements over time.

Prior to last semester, I set very specific goals for growing my brand with the “Funky Five” from my entrepreneurship class.

We set three goals: get featured in at least 2 Charlottesville businesses, maintain a 50% profit margin, and generate at least $6,000 in profit.

We ended up getting featured in 4 businesses, consistently hit a 65% profit margin, and generated over $8,000 in profit.

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